I have been using it for four days and have noticed that I go out of my way to try a more physical alternative to an action which results in more fuel. There is also an iPhone app which can be used over bluetooth to update your profile and provide fun animations when you hit your goal, or double it etc.
It really is a fun way to measure your activity during the day, even if its accuracy at times is a little off.
The Fuelband is not available outside of the US, but I just ordered mine from a guy over there on eBay. The price is $150USD but some people charge more because they are in short supply due to overwhelming demand.
Visit Nike for all the information (choose US as your country to get the Fuelband page)
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